2023 Toyota Prius Prime
2023 Toyota Prius Prime in Hillside, NJ
MSRP
$32,350
Take charge of what’s possible.
Technology
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
Performance
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Design
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
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Price(s) include(s) all costs to be paid by a consumer, except licensing costs, registration fees, $899 document fees, and taxes. Dealer does not charge dealer fees. Advertised prices are subject to change and expire at midnight of the day posted. All vehicle pricing is based on purchase through retail installment contract with dealer. All prices, payments, terms, incentives and rates are provided for example purposes only. It is the responsibility of the customer to verify vehicle’s existence, availability, colors, options, features, condition, pricing, dealer installed accessories and any other pertinent details directly with dealer. All vehicles are sold cosmetically as is. Neither the dealership, website provider or its agents are responsible for any typographical errors herein. Images displayed on our site may be stock photos or a model sample photo and not the actual car. Actual photos, if not displayed, may be obtained by contacting the dealer. MSRP values provided represent the original Manufacturer Suggested Retail Price and do not necessarily reflect current market conditions, value or dealer selling price. Contact us for availability and current dealer selling price.
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Disclaimers
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.
3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/
for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.
4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.